Marketing ROI Calculator
Enter what a campaign cost and the revenue it brought in. See the ROI percentage, net return and revenue-to-cost ratio.
Open the calculator →
Section
Free Business Calculators
Simple calculators for the numbers small business owners keep coming back to. Each one shows its formula, a worked example and what the result does and does not tell you.
Break-Even Calculator
Find how many units you must sell, and how much revenue you need, before your sales cover your costs. Includes a chart.
Open the calculator →Customer Acquisition Cost Calculator
Divide your marketing and sales expenses by the new customers you won to see what each customer costs to acquire.
Open the calculator →Profit Margin Calculator
Work out gross profit, margin and markup from a price and a cost, with margin and markup clearly separated.
Open the calculator →Customer Lifetime Value Calculator
Estimate what a typical customer is worth from average purchase, frequency and lifespan, with an optional gross-profit version.
Open the calculator →Social Media Engagement Calculator
Calculate engagement rate by followers and by reach from likes, comments, shares and saves.
Open the calculator →Brand Consistency Score
A 21-statement self-assessment of how consistent your brand is, with scores by category and tips on where to start.
Open the calculator →How to get useful answers from a calculator
A calculator only works on the numbers you give it, so a little care at the start pays off. Use figures from the same time period, for example one month of costs next to that month of sales. Include every cost that belongs in the calculation, including your own time if you are pricing it. And treat the result as an estimate that helps you decide, not a promise about the future.
Every tool here shows the formula it uses and a worked example with clearly labeled illustrative numbers, so you can check the arithmetic yourself and see how the result is built. Several of the tools fit together: your profit margin feeds your customer lifetime value, which you compare with your acquisition cost, and your break-even point shows how much you must sell to cover your costs.
Your numbers stay with you
The calculators run in your browser. The figures you type are not sent to ChiefAdvice and are not stored. If you want to keep a result, use the Copy results button and paste it into your own notes or spreadsheet.
Prefer something you can print?
Our free printable planners turn the same thinking into worksheets: a 30-day marketing planner and a brand strategy workbook.